Wis Mollerud Holt, Creative Director/Creative Manager

Yoga Journal — Editorial Art Direction & Magazine Redesign
I had the unique opportunity to serve as Art Director at Yoga Journal twice during my career, helping shape the visual evolution of this iconic publication.

When I stepped into the role, the magazine was ready for a fresh perspective. The goal was to modernize the editorial experience through clean, contemporary design, stronger visual storytelling, and clear, accessible yoga instruction featuring some of the nation’s most respected teachers and practitioners.

Working closely with the editorial and photography teams, I helped direct photoshoots across the country, showcasing an inspiring range of talent, practice, and perspectives from the national yoga community.

My creative direction spanned the entire magazine experience, from photography selection and styling to cover design, editorial layouts, and distinctive feature treatments. Every element was thoughtfully considered to create a cohesive, engaging publication that honored the practice while appealing to a broader, evolving audience.

The redesign was a success, elevating the magazine’s visual identity, strengthening its editorial presence, and helping expand its readership.

Role

Art Direction & Design

For

ACTIVE INTEREST MEDIA