Brand Development & Product Design with Packaging

The Bamboo Bundle — Brand Identity & Packaging Design

The Natural Hapa team approached me to develop the branding and packaging for The Bamboo Bundle, an inventive and delicious line of all-natural Asian fusion meals featured in Whole Foods.

We started with the Bamboo Bundle logo, establishing a distinctive brand identity that would capture the spirit of the food and its international inspiration. From there, we developed a complete packaging system with a clean, contemporary look and an international flair that would stand out on retail shelves.

Working with talented photographer Keri Bascetta, we also produced a creative, budget-conscious photo shoot that brought the food to life and gave the packaging an inviting, appetite-driven appeal.

It was a wonderful collaboration with this Boulder, Colorado, family-owned business—bringing together smart branding, thoughtful packaging, and beautiful food photography to create a cohesive retail presence.

Role
Brand Creation & Packaging Design
For
THE NATURAL HAPA
Brand Development & Product Design with Packaging
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The Natural Hapa team came to me to design branding and packaging around The Bamboo Bundle, an inventive, delicious line of all natural Asian fusion meals sold in Whole Foods. We began with the logo for Bamboo Bundles and moved on to creating a line of packaging that had an international stamp with a clean look and feel. With the talented Keri Bascetta, photographer, we executed a budget friendly photo shoot for this Boulder, CO family-owned business.
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