Wis Mollerud Holt, Creative Director/Creative Manager

Cargill — Clean Labeling | Interactive Timeline & Motion Design

As consumers become increasingly mindful of their purchasing decisions and the foods they eat, the demand for transparency and clean labeling continues to reshape the food industry.

I taught myself Ceros interactive design software, to develop an animated timeline that leveraged Cargill’s brand identity to communicate the evolution of clean eating and the growing importance of clean labeling in food products.

The project combined animation, thoughtful information design, and engaging visual storytelling to transform industry insights into an approachable, interactive experience. The timeline highlighted changing consumer expectations while helping communicate Cargill’s approach to clean labeling and product transparency.

The result was a dynamic digital marketing tool that brought complex industry trends to life through motion, interactivity, and cohesive brand storytelling.

Role

Arti Direction & Design

For

INFORMA HEALTH & NUTRITION

URL

view.ceros.com/new-hope-network/cargill-timeline