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Wis Mollerud Holt, Creative Director/Creative Manager
Animated Digital Promotions
Yoga Journal — Motion Design & Digital Marketing
Building on the success of the Yoga Journal brand refresh, I took the initiative to teach myself Canva to easily and effectively bring motion into digital marketing tools.
As Art Director, I developed animated marketing assets and engaging motion graphics that extended the refreshed brand across digital channels. This self-driven exploration into motion design allowed me to create more dynamic, compelling marketing tools, adding another dimension to the Yoga Journal visual experience.
The result was a natural evolution of the brand, translating its refreshed aesthetic into movement and creating new opportunities to engage readers across digital platforms.
- Role
- Art Direction, Design & Animation
- For
- OUTSIDE, INC.