Wis Mollerud Holt, Creative Director/Creative Manager

Zeal Optics — 3D Vehicle Wrap & Fleet Branding

Take a Mercedes van and give it a 3D hug!

I developed a custom graphic approach that brought Zeal Optics' “Explore More” message to life, transforming an ordinary vehicle into an eye-catching, dimensional brand experience.

With the Airstream trailer already part of the events experience, I approached the truck wrap design so that it complimented the beautiful Airstream aesthetic and mountain graphic but had a vibe of its own.

Designed to look as though the graphics wrap around and embrace the van, the concept creates visual impact from every angle. More than just a vehicle wrap, it turns the Zeal fleet into a mobile billboard that travels throughout Colorado and beyond, building brand awareness wherever it goes.

The custom van and truck graphics give Zeal a distinctive presence at events, on the road, and in the communities where its customers play.

A little dimensional thinking goes a long way when your brand is always on the move.

Role

Creative Direction & Design

For

ZEAL OPTICS