Wis Mollerud Holt, Creative Director/Creative Manager

Global Retail POP Campaign — Zeal Optics

A comprehensive global point-of-purchase (POP) design initiative, spanning the entire creative process from initial campaign development and photoshoot management to final design execution and templating for market-specific versioning.

The project brought the Zeal Optics brand experience to life through cohesive, engaging retail displays designed to capture attention, showcase products, and reinforce brand identity. From creative direction and visual storytelling to production-ready templates and localized adaptations, the finished POP materials were deployed across retail locations worldwide.

The result was a consistent, impactful global retail presence that connected the brand with consumers at the point of purchase.

Role

Campaign Development, Creative Direction, Design & Production

For

ZEAL OPTICS