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Wis Mollerud Holt, Creative Director/Creative Manager
Apparel Pattern Design
Zeal Optics — Custom Pattern & Apparel Design
Sometimes the best design details are the ones you discover up close.
Created for the Zeal Optics sales team, this custom shirt pattern brought together a playful mix of seemingly unrelated elements to tell one cohesive brand story.
From a distance, the design reads as a subtle, contemporary pattern. Look closer, and you’ll discover hidden details woven throughout: Zeal Optics branding, skis, snowboards, surfboards, and palm trees.
The concept was to celebrate the diverse lifestyle of Zeal’s customers—people who love playing in the sun just as much as they love being on the snow.
By combining unexpected elements with a touch of whimsy, we created a distinctive pattern that was both understated and full of personality. A little brand storytelling, disguised as a great shirt.
- Role
- Pattern Design
- For
- ZEAL OPTICS