Wis Mollerud Holt, Creative Director/Creative Manager
Marketing and Print Advertising
Mountain Architecture & Real Estate — Sales Collateral and 40th Anniversary Branding
How do you turn a logo, a handful of photographs, and some copy into a sales tool that sells a vision? Through thoughtful art direction, creative image-making, and a clear understanding of the client’s goals.
Using my photo-retouching skills and carefully selected stock photography, I created a compelling visual that brought an architect’s vision for future luxury residential and office developments to life. The imagery illustrated the possibilities of transforming pristine mountain properties into thoughtfully designed, premium multi-unit communities in Steamboat Springs, Colorado.
The goal was to help prospective clients see beyond the plans and imagine what these properties could become.
In addition to the sales presentation, the firm approached me to create a commemorative identity celebrating 40 successful years in business. The brief called for a mark that felt nostalgic yet polished—honoring the company’s history while reflecting its continued evolution.
Together, these pieces communicated both the firm’s legacy and its vision for the future.
- Role
- Arti Direction & Design
- For
- DRAHOTA CONSTRUCTION