Wis Mollerud Holt, Creative Director/Creative Manager

DPCTit — 3D Product Visualization & Digital Imaging

After years of leading studio services departments at several of Denver’s largest advertising agencies, I was ready to take my experience in a new direction and build a business of my own.

I launched DPCTit after recognizing an opportunity in 3D product modeling: brands needed consistent, high-quality product imagery without the expense and logistical challenges of traditional photography.

American Crew was a perfect example. Their signature amber bottles were notoriously difficult to photograph consistently. By introducing 3D modeling and rendering, we created a more efficient solution at approximately one-third the cost of traditional photo shoots and retouching.

We developed 11 unique vessel models and used them to represent more than 30 products, creating photorealistic imagery that was virtually indistinguishable from traditional product photography.

But I saw the opportunity extending far beyond packaging imagery. 3D visualization opened the door to a new generation of e-commerce assets, including 360-degree product views, animation, and the ability to develop compelling product imagery before a product was even manufactured.

DPCTit was built around a simple idea: use emerging technology to solve real marketing challenges, improve production efficiency, and give brands more creative possibilities.

DPICTit Case Study Overview:

• Entrepreneurship: Recognizing a market opportunity and launching a business.

• Creative problem-solving: Finding a better alternative to expensive, difficult product photography.

• Production innovation: Using 3D technology to improve consistency, efficiency, and scalability.

• Forward thinking: Anticipating the growing need for digital commerce imagery and pre-production visualization.

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DPICTIT