Wis Mollerud Holt, Creative Director/Creative Manager

Warren Miller Entertainment — National Film & Tour Campaign

Growing up skiing in rural Minnesota, ski films were something I had never experienced. That changed when I attended Montana State University in Bozeman, Montana, and saw my first Warren Miller film. I was completely captivated and energized by the experience, deepening a lifelong passion for skiing and mountain culture.

Years later, I had the incredible opportunity to design the national campaign for Warren Miller Entertainment’s film and tour. Titled Here, There & Everywhere, this was truly a dream project—a full-circle moment that connected my childhood love of skiing with my professional career in design.

I led the campaign’s creative development and design across an extensive range of applications, including posters, print advertising, digital marketing, apparel, CD packaging, stickers, film graphics, postcards, and more. The challenge was to create a cohesive visual identity that could carry the excitement and spirit of the film across every audience touchpoint, from theaters and retail to digital platforms and merchandise.

Seeing my name appear in the film credits was the ultimate finishing touch. It was more than a professional milestone; it was a moment that made my inner ski-loving kid incredibly happy. A dream project in every sense of the word.

Role

Campaign Development, Creative Direction, Design & Production

For

ACTIVE INTEREST MEDIA/WARREN MILLER ENTERTAINMENT