Wis Mollerud Holt, Creative Director/Creative Manager

Informa Markets — Inside The Bottle | Editorial Design & Art Direction

As Senior Art Director at Informa Markets, I developed a wide range of content-rich, visually engaging marketing materials serving the food, beverage, and supplement industries.

One standout project was Inside The Bottle, a print insert designed to promote transparency and consumer education within the supplements industry. The creative approach paired informative editorial content with bold, unexpected imagery to make complex topics more approachable and visually compelling.

I art directed the use of oversized, vibrant vegetable photography alongside supplement capsules, creating an immediate visual connection between natural ingredients, product transparency, and healthy supplementation. The striking imagery brought energy and personality to the publication while reinforcing the editorial message.

The result was an engaging print experience that balanced thoughtful content with impactful visual storytelling, helping communicate the importance of transparency throughout the supplement industry.

Role

Arti Direction & Design

For

INFORMA MARKETS