Wis Mollerud Holt, Creative Director/Creative Manager
Editorial Art Direction
SKI & Skiing Magazines — Editorial Art Direction
As a lifelong skier, there are few opportunities more rewarding than art directing the pages of SKI and Skiing magazines. This role brought together my passion for the sport and my love of visual storytelling, allowing me to help shape how readers experienced the world of skiing.
My responsibilities included image research and selection, editorial page design, and photo retouching, working to create visually compelling layouts that captured the energy, adventure, and culture of the mountain lifestyle.
In addition to editorial responsibilities, I art directed special projects for the Mountain Group marketing team, extending my creative contributions beyond the magazines into broader brand and marketing initiatives.
It was an opportunity to combine professional creative direction with a personal passion, celebrating the people, places, and experiences that make skiing such a special community.
- Role
- Art Direction & Design
- For
- ACTIVE INTEREST MEDIA