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Editorial Art Direction
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Wis Mollerud Holt, Creative Director/Creative Manager
Redesign, Photography & Creative Direction
Vegetarian Times — Editorial & Creative Redesign
A complete transformation of Vegetarian Times, celebrating 40 years of vegetarian food, recipes, and inspiration. The redesign introduced a larger format, refreshed visual identity, and an elevated approach to recipes and editorial storytelling.
We developed strategic creative briefs for each feature story, aligning the visual direction with the magazine’s editorial goals. Our team photographed all food featured in every issue, creating a cohesive and appetite-driven visual experience.
The result was a refreshed, more engaging magazine that honored its 40-year legacy while bringing a new energy and perspective to the brand.
- Role
- Art Direction & Design
- For
- ACTIVE INTEREST MEDIA