Wis Mollerud Holt, Creative Director/Creative Manager

Brand Redesign

Yoga Journal — Brand Refresh & Art Direction

As Art Director of Yoga Journal, I led a comprehensive brand overhaul, bringing a fresh, modern visual identity to one of the most established publications in the yoga and wellness space.

The high-profile initiative reimagined the magazine’s print design while establishing cohesive visual guidelines for digital platforms and social media. From editorial art direction and typography to photography, layout, and digital styling, the goal was to evolve the brand while honoring the heritage and authenticity that longtime readers had come to love.

The result was a sophisticated, contemporary visual direction that strengthened brand consistency across platforms while creating a renewed connection with Yoga Journal’s loyal readership. The refresh was exceptionally well received, successfully balancing a modern aesthetic with the trusted spirit of the publication.

Role: Brand Redesign & Development, Creative Direction, Design
For: OUTSIDE, INC. / YOGA JOURNAL