Wis Mollerud Holt, Creative Director/Creative Manager

Colorado Vintners Collective & Cliff Dweller Wine Company — Brand Identity & Packaging

Richard and Aly McDonald brought their experience in California wine country to the Book Cliffs of Palisade, Colorado, where they launched Colorado Vintners Collective. Building on that success, they later established Cliff Dweller Wine Company, expanding their vision and growing their presence in Colorado’s wine industry.

Their wines tell a story—one rooted in the land, history, and people of Colorado. Each bottle is an invitation to experience the beauty and character of the region.

My role was to develop the brand identities and visual storytelling across both businesses, including their wine labels and supporting brand materials. I created original, hand-painted watercolor illustrations that brought a distinctive artistic quality to the packaging and helped capture the spirit of Colorado’s landscape.

Working alongside two savvy and passionate entrepreneurs, we built a cohesive, one-of-a-kind brand presence that connected the wines to their sense of place and gave each brand its own personality.

The result was a beautiful marriage of art, storytelling, and entrepreneurship—celebrating Colorado one bottle at a time.

Role

Brand Development, Artist, Designer

For

COLORADO VINTNERS COLLECTIVE