Wis Mollerud Holt, Creative Director/Creative Manager

Zeal Optics — 30 Years of Innovation

A milestone celebration honoring 30 years of Zeal Optics through a comprehensive creative and brand development initiative. The project captured the spirit, heritage, and forward-thinking attitude of the brand through a cohesive collection of custom-designed assets.

The creative effort included:

• Anniversary Logo: A custom 30-year commemorative logo celebrating the brand’s legacy.

• Custom Sunglass Temple: Exclusive temple artwork incorporating the anniversary identity.

• Goggle Straps: Custom strap graphics extending the celebration across the product line.

• Catalog Design: A specially developed catalog showcasing the anniversary collection and reinforcing the brand’s visual story.

The result was a unified anniversary identity that celebrated Zeal Optics' past while looking confidently toward its future.

Role

Creative Concepting & Design

For

ZEAL OPTICS