Wis Mollerud Holt, Creative Director/Creative Manager

Zeal Optics — E-Commerce Creative & Visual Merchandising

Collaborating closely with the Maui Jim eCommerce team, I helped build and develop the Zeal Optics website page by page, creating a compelling digital brand experience focused on storytelling, product education, and driving direct-to-consumer (DTC) sales.

My role centers on curating and managing the visual content that brings the website to life, including image selection, product photography management, and photo retouching. I developed a cohesive visual approach to ensure every image served a purpose, supporting specific product features, technical stories, lifestyle messaging, and action-driven brand imagery.

From showcasing product details and technical innovations to capturing the energy and authenticity of the outdoor lifestyle, the photography was carefully selected to create an engaging shopping experience while maintaining a consistent and recognizable Zeal Optics brand aesthetic.

Role

eComm Design & Image Management

For

ZEAL OPTICS

URL

www.zealoptics.com