Wis Mollerud Holt, Creative Director/Creative Manager

Maui Jim x Zeal Optics Trade Show Environment Collaboration

This is a strong example of translating a global brand campaign into a complementary trade show environment for a sister brand.

The key design decisions you’re communicating are:

Brand alignment: Maintaining a visual connection to Maui Jim’s global campaign while allowing Zeal Optics to retain its own brand identity.

Gender balance: Introducing a female model to complement the male model featured in the supplied Maui Jim campaign artwork.

Visual composition: Mirroring the image placement to create symmetry, balance, and a cohesive visual experience across the booth.

Creative adaptation: Working within established brand guidelines while making thoughtful adjustments to suit the Zeal Optics trade show environment.

Role

Designer

For

ZEAL OPTICS